Market Research - BrowserVision

The Market Research Challenge

❌ Traditional Market Research

Manual competitor monitoring is time-consuming
Pricing intelligence outdated by the time you check
Can't track multiple competitors simultaneously
Miss critical market changes and launches
Research reports cost $5K-50K each
Junior analysts spend hours on data gathering
Data inconsistent across different sources
No real-time alerts on competitor moves

Real Cost:
• Market analyst: $60K-100K/year
• Research reports: $5K-50K each
• Data tools: $500-5K/month
• Lost opportunities from delayed insights

✅ BrowserVision Market Research

Automated daily competitive monitoring
Real-time pricing and feature tracking
Monitor unlimited competitors simultaneously
Instant alerts on market changes
Comprehensive data at fraction of cost
Free up analysts for strategy, not data gathering
Consistent, structured data extraction
Historical trend analysis and forecasting

                        "Check competitor pricing pages daily,

                        extract all plans and features, compare

                        to our pricing, alert if they undercut us"

What You Can Research

Pricing

Competitive Pricing Intelligence

Track competitor pricing across all plans and tiers. Monitor price changes, promotional offers, discounts, and new pricing strategies. Get alerts when competitors change prices.

                        "Visit 5 competitor pricing pages,
extract all plan prices and features,
save to spreadsheet with timestamp"
                    

Features

Product Feature Tracking

Monitor competitor product updates, new features, and capability announcements. Track feature parity and identify gaps in your offering compared to competitors.

                        "Check competitor feature pages weekly,
extract new features, compare to our
roadmap, alert on major launches"
                    

Content

Content & Messaging Analysis

Track competitor blog posts, case studies, whitepapers, and marketing messages. Identify content gaps, trending topics, and positioning strategies in your market.

                        "Monitor competitor blogs, extract
new posts, analyze topics and themes,
identify trending industry subjects"
                    

Reviews

Customer Sentiment Analysis

Gather customer reviews from G2, Capterra, TrustPilot, and other platforms. Analyze competitor strengths and weaknesses through customer feedback.

                        "Collect all G2 reviews for competitor,
extract ratings, pros, cons, common
complaints, save structured data"
                    

Job Postings

Hiring & Strategy Intelligence

Monitor competitor job postings to understand their strategic direction, technology stack, and expansion plans. Identify new teams and initiatives early.

                        "Check competitor careers pages weekly,
extract new roles, identify patterns
(AI team? Enterprise sales?)"
                    

Market

Industry Trends & Data

Aggregate data from industry reports, analyst publications, and market research sites. Track market size, growth rates, and emerging trends automatically.

                        "Check Gartner and Forrester sites,
extract mentions of our category,
track analyst sentiment changes"
                    

Real Market Research Workflows

Competitive Pricing Dashboard

                        DAILY (8 AM):

                        Visit these competitor pricing pages:

                        - competitor-a.com/pricing

                        - competitor-b.com/plans

                        - competitor-c.com/pricing

                        For each competitor, extract:

                        - All plan names (Starter, Pro, Enterprise, etc.)

                        - Monthly and annual pricing

                        - Key features per plan

                        - Any promotional banners or discounts

                        - Free trial length

                        Save to: competitive-pricing-{date}.csv

                        Compare to our pricing:

                        - Flag if competitor undercuts us by >10%

                        - Note new features we don't have

                        - Identify pricing strategy changes

                        Alert if:

                        - Any price drops more than 15%

                        - New plan tier introduced

                        - Major feature added to lower tier

                        - Free trial extended

Value: Stay competitive without manual daily checks. React to pricing changes within 24 hours. Build historical pricing database for strategy.

Product Launch Intelligence

                        WEEKLY (Monday mornings):

                        Check competitor product pages:

                        - Main product/features page

                        - What's new / changelog page

                        - Documentation site

                        - Blog announcements section

                        Extract:

                        - New feature announcements

                        - Product updates and changes

                        - Technical capabilities added

                        - Integration partnerships

                        - Beta program announcements

                        Analyze:

                        - Features we don't have yet

                        - Features on our roadmap they launched first

                        - Market gaps being filled

                        - Technical direction (AI, mobile, API, etc.)

                        Alert product team if:

                        - Major feature we planned gets launched first

                        - Competitor enters new market segment

                        - Technical capability exceeds ours

Value: Stay ahead of product strategy. Adjust roadmap based on market moves. Prevent being caught off-guard by competitor launches.

Market Sentiment Tracking

                        WEEKLY (review sites):

                        G2.com:

                        - Visit competitor product pages

                        - Extract latest 50 reviews

                        - Capture: rating, date, pros, cons, overall

                        - Note: user role, company size, industry

                        Capterra:

                        - Same process for each competitor

                        - Extract verified vs non-verified reviews

                        - Capture ease of use, value for money ratings

                        TrustPilot (if applicable):

                        - Consumer-focused sentiment

                        - Common complaints and praise

                        Analysis:

                        - Calculate average rating trends (improving/declining)

                        - Identify most common complaints

                        - Find features customers love

                        - Compare to our review profile

                        Opportunities:

                        - Features to emphasize in marketing

                        - Pain points we solve better

                        - Gaps we should address

Value: Understand customer perception of competitors. Find positioning opportunities. Improve product based on market feedback.

Lead Generation & Prospecting

                        DAILY (business directories):

                        Visit industry directory sites:

                        - Clutch.co (B2B service providers)

                        - Crunchbase (funded startups)

                        - Product Hunt (new products)

                        - Industry-specific directories

                        Filter and extract:

                        - Companies matching our ICP

                        - Company size: 50-500 employees

                        - Industry: SaaS, E-commerce, FinTech

                        - Technology used (if listed)

                        - Funding stage

                        Capture:

                        - Company name and website

                        - Description and offerings

                        - Contact information (if available)

                        - Social media profiles

                        - Recent news/funding announcements

                        Enrich data:

                        - Visit company website

                        - Extract team size from careers page

                        - Identify decision makers from about/team page

                        - Note technology stack from job postings

                        Save to CRM-ready CSV

Value: Build qualified lead lists automatically. Spend time selling, not researching. Keep pipeline full with fresh prospects.

Traditional Research vs BrowserVision

Research Task	Manual Research	Research Reports	BrowserVision
Competitive Pricing Analysis	2-4 hours monthly	$5K-10K report	5 minutes setup, daily auto-update
Feature Comparison	4-8 hours	Included in report	Automated weekly
Review Analysis	6-10 hours	Not included	Automated daily
Lead List Building	20+ hours/week	Not included	Continuous automated
Data Freshness	Outdated immediately	Point-in-time only	Real-time + historical
Number of Competitors Tracked	2-3 max	3-5 typically	Unlimited
Historical Data	Manual tracking only	Limited snapshots	Full time-series
Annual Cost	$60K-100K (analyst)	$20K-100K (reports)	$588-2,388/year

Who Benefits

Product Teams

Track competitor feature launches
Identify market gaps and opportunities
Validate roadmap against competition
Monitor technology trends

Marketing Teams

Analyze competitor messaging
Track content strategies
Monitor pricing promotions
Identify positioning opportunities

Sales Teams

Build qualified lead lists
Track prospect companies
Competitive intelligence for deals
Monitor customer reviews

Strategy & Executive

Market sizing and trends
Competitive landscape analysis
M&A target identification
Industry intelligence

Agencies & Consultants

Client competitive analysis
Industry benchmarking
Market research projects
White-label intelligence

Investors & Analysts

Due diligence automation
Portfolio company monitoring
Market trend analysis
Competitive landscape tracking

Stay Ahead of the Competition